![]() ![]() She shares photos of the newest creations on the deli menu, tag customers in photos, and share information about the weekly Kiev dinner nights. Social media has been a key player in drumming up business.Ĭonnecting with people through a variety of channels including Twitter, Facebook, Instagram, LinkedIn and Pinterest has given Shparber a major outlet. In order to make the Black Forest Deli a success, Shparber relied on her savvy marketing skills. “Retail on its own is hard, plus the food business is a lot of hard work and many years are needed in order for the word to spread around the local community.” “…the first few years weren’t easy,” said Shparber in an email interview with Small Business Trends. Co-owned with her mother and run by mostly family members, the Black Forest Deli was not open without difficulty. And she soon found herself back in the kitchen with the opportunity to open a deli shop in 2006. ![]() Later she came home to the Lehigh Valley to take a job with Lucent Technologies.īut as Shparber’s career progressed she found the food industry was beckoning her back. Shparber received a Bachelor of Science degree from Seton Hall University and used her degree to work for the United Nations. In that time she has filled the shoes of bartender, waitress, and even bagel maker as she reached her goal to one day work in international relations. To support herself through high school and college she worked in the food industry. Originally from Kiev, Ukraine, Shparber and her family moved to America about 20 years ago. But the Ukrainian flare she puts on her food along with her on target marketing techniques sets her business apart from others in the community. Deli owner Victoria Shparber may run a small business in Lehigh Valley, Pa.
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